Understanding Loss Aversion : Making Informed Choices — Mindfuldiscoveries

Sundarapandian C
3 min readSep 19, 2023

Introduction

In the world of finance, particularly in the stock market, the concept of loss aversion plays a significant role in shaping our investment decisions. This psychological bias stems from our innate fear of losing money, often causing us to prioritize avoiding losses over seeking potential gains. In this article, we…

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Sundarapandian C

Self taught Designer, UX enthusiast, passionate in Photography, Believes in sustainable farming